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A Design gives meaning to everything. Be it a Brochure, Banner or even a Magazine, we will design them with passion. Get unique options from us or just give your unique idea and get your design ready. Our Visual Concepts will surely become boon for your business.
Product packaging has earned its well-deserved place right alongside the 4Ps of marketing. Packaging Design is supremely functional: not only does it protect the product, but the design also promotes the brand identity and communicates about the product. Packaging design has to incorporate multiple requirements into the container design – the distinction, the cost, the transportation, and storage feasibility, to name a few. The key is to understand who the customer is and figure out what factors most influence customer decisions about
what to buy. Eye catching packaging design can simplify the purchase decision for customers. The package design is a clear extension of the brand, and products with strong brand advocates may create significant brand equity association with the packaging design.
The UI (User Interface)/UX (User Experience) Design incorporates a design-centric approach towards instilling overall user satisfaction with the application by making it easier to use, faster, or more fun. While UI is all about enabling the user to effectively operate a machine to complete a task or achieve a specific goal, UX is focused on crafting and optimizing the user’s journey to solve a specific problem. The key goal of a business is to continuously expand its customer base which in turn, will increase the growth of the business. UX/UI Design goes hand in hand and plays an essential role in achieving this goal. The core components of UI/UX Design that include information architecture, Interactive Design, Usability, Wireframing, and Visual Design help improve the user experience and customer delight that in due course engenders an increase the number of users of the specific application.
Branding is the DNA of any business – just like one’s personal identity makes one unique, brand identity comprises of the special differentiating elements of your business that set you apart from the competition. This includes the brand vision, mission, values, personality, positioning, voice and visual aspects like logo, typography, tagline, and design. The marketplace today is spoilt for choice – and brand identity creation is an integral part of the business that enables one to step up and stand out. The key to achieving this is to craft the design strategically to build an identity that truly reflects the brand—and will support as the business grows. Deep thinking, a team with strong communication and design skills, and an intimate understanding of who the organization is, what they do, and how they want to present the brand to the world enables one to create a beautiful, functional brand identity that will help one outshine the competition, connect with the right people, and communicate the brand story through every piece of content.
The screens on which we access social media are getting smaller, accompanied by a declining attention span. With viewers starting to lose interest after as early as 8 seconds, it becomes all the more important for social media campaigns to hook the viewer with impressive creatives. While content is the king, creative representation of communication is imperative to ensure that the message resonates with the intended audience. To ensure this, social media creatives need to have a few essential elements – the visuals should stand out, stay ahead of the trends, are versatile and fit perfectly with the brand’s strategy. Fundamentally, every visual strategy should comprise of audience research, mood board creation, themes, platform, and timing. At the same time, the textual elements should improve, not add ambiguity the creative. Done right, social media creatives have the power to earn new followers, increase brand awareness and ergo, contribute to one’s business strategy by leaps and bounds.
When one hears the word ‘marketing collateral’, we generally think of print collateral: flyers, brochures, menus, and price lists. While these are examples of collateral, the term also covers digital marketing assets – including digital layouts, imagery, emails, infographics, e-brochures, audio, and video. While other marketing materials tell the reader explicitly why their product is the best, marketing collateral is focused on showing why their product is the best. Marketing collateral, in a nutshell, are the marketing materials that support sales reps throughout the sales and conversion process – they tell the story of a brand’s products to the potential buyers. Thoughtfully crafted marketing collateral deliver definitive
advantages – they prevent the message from getting diluted, they provide distinctive and useful information at every stage of the sales funnel, and they ensure consistency of the message.
Publication design is a classic type of design—the art of designing the textual and graphical elements with perfect synchrony to communicate with the reader in books, newspapers, magazines, catalogs, and digital publishing. Designers that specialize in publications work with editors and publishers to generate layouts with suitable typography and complementary artwork, which includes imagery like photography, graphics, and illustrations. The idea is to capture the essence of the content, the intended audience and
create the design elements after considering additional parameters like the delivery format, longevity of the publication, the media of promotion and whether it is stand-alone or part of the series. Once these thoughts are successfully captured, the designer begins to create options for the cover design, and the inside of the publication with their graphical design expertise.
Presentations are a widely acknowledged form of creating a compelling visual communication. Presentations are stories, not just fancy lists, and key part of presentation design is to understand the structure of the story. Ultimately, the presentation has to be able to resonate with the viewer’s logic and understanding, in order to get the intended message across – and presentation design is the opportunity to create a powerful narrative that accomplishes this intent. While Microsoft PowerPoint comes with a remarkable array of design elements, there a host of other software solutions like Canva, Prezi and Genially that have the ability to add zing to get the design done creatively, rapidly, and all geared to leave a lasting impression!
Specific. Long Term. Essential. The core components of what a brand strategy comprises. Development of a successful brand is a play of direction, time, and intensive planning. A successful brand strategy has to be well-devised and implemented across all business functions, with the intention of achieving superior financial performance, competitive differentiation, and customer experience. Another important element of a successful brand strategy is the people – every individual in the organization should be aligned with what the brand represents, what the brand stands for. The end result being, once the brand strategy has been successfully executed, customers will want to associate with the brand and what it does, without being told who the company is.